On TikTok, a lot of videos include texts, subtitles and on-screen messagesThis visual element not only brings dynamism and professionalism, but also increases view rate and reach by making content more accessible and understandable. Discover how to put text on tiktok can make all the difference if your goal is to stand out, connect with a wider audience, and improve your video retention.
It is no coincidence: around the 50% of TikTok users watch videos without sound.. Therefore, videos that lack text or subtitles are often quickly ignored. Including text in the appropriate language not only supports the multiculturalism, but it makes it easier for people with the sound off to understand the message of each video. For this reason, learning to add text on TikTok It is key for content creators, companies, entrepreneurs, and influencers looking to stand out and increase their engagement.
Why is text content essential on TikTok?
TikTok TikTok is much more than a short-video social network: it combines innovation, speed, and engaging formats that are constantly being updated to connect with very diverse audiences. With hundreds of millions of global downloads and a highly active community, TikTok is characterized by its Ease of consuming and creating content in different styles and formats.
One of the most relevant functions is the ability to monetize content upon reaching certain follower requirements, but to be successful on this platform it is not enough just to upload an eye-catching video: Editing plays a fundamental role in the process, and the texts are a central part of that strategy.
El textual content On TikTok, it gives creators a voice and context, allows for clear messaging, and significantly improves comprehension, especially when the user can't or won't turn on their sound. Additionally, TikTok's algorithms tend to reward content that engages users and encourages engagement, with text or subtitles being an essential resource for capturing attention and maintaining longer screen time.
From a digital marketing perspective, all these advantages have driven companies and professionals to join TikTok and make the most of it. text editing tools to generate more inclusive and viral content.
How to add text to TikTok: updated step-by-step instructions
In everyday situations such as work, public transport, cafes or libraries, it is very common to check TikTok without activating the volumeFor this reason, texts are essential for the audience to understand the narrative, dialogue, or main messages, even with the sound off.
If you are a creator, entrepreneur or want to give visibility to your brand, the strategic use of text in your videos allows the content not to go unnoticed in the feed. Adding keywords within the text helps your target audience immediately understand the topic and motivates them to watch the full video., regardless of the context in which you are consuming content.
Steps to edit a video and add text from the TikTok editor
- Open the TikTok app and log in. Log in with your usual credentials and press the “+” button located at the bottom of the screen to start recording or upload a video from your gallery.
- Record your video or select a previously recorded one. You can record directly or upload a file from your device.
- Press the check mark or “Done” icon. Once you're done recording, tap the red check mark (✓) on the right to move on to the editing screen.
- Access the text function. In the editing menu, you'll see several tools, including the "Aa" icon. Selecting it allows you to type the text you want to appear on the screen.
- Edit the text to your liking. You can choose the font type, color, background, size and alignment. When finished, click “Done.”
- Place and adjust the text. Drag the text with your finger to the ideal position on the screen. You can increase or decrease its size using the pinch gesture.
- Sets the duration and appearance of the text. If you tap on the text you've created, additional options will appear: "Edit," "Text-to-Speech," or "Set Duration." Select "Set Duration" to determine when the video should fade in and out using the timeline.
- Use the Text-to-Speech feature if you wish. TikTok allows you to convert any text into an automated narration with different preset voices and in several languages. You can change it from the app's language settings.
- Add more text if required. Repeat the process for each word, phrase, or subheading you want to include.
- Move towards publication. When everything is ready, press “Done” again or the arrow that appears in the lower right corner.
- Customize the cover and description. Add a catchy title, relevant hashtags, and select a suitable thumbnail before posting.
How to edit text after adding it
To edit text that has already been added, simply click on it and choose “Edit”. From there you can change content, font, color, position, size or the exact length. If you want to duplicate a text to use multiple times with slight variations, use the "Copy" option and place it in the location of your choice.
Advanced text editing and creativity options
- Custom colors and backgrounds: Choose from multiple color and background combinations to make your text stand out from your video.
- Transparencies and borders: Adjusts the opacity or adds borders to the text to improve readability.
- Set dynamic duration: Decide at what exact seconds each text appears and disappears, ideal for synchronizing phrases with specific actions.
- Diversity of fonts and styles: Choose from a variety of fonts, from classic to modern and casual options.
- Animations- Some versions of the app allow you to add animations to make text move in and out creatively, although this feature may not be available on all devices.
Text Posts: TikTok's New Feature
TikTok has expanded its range of options by adding the ability to create text posts. Now, in addition to videos and photos, you can create content written in the pure style of a traditional publication (without background image or video), ideal for sharing reflections, quotes, poems, recipes or statements.
- Go to the camera page and choose the text option: You'll see the options for photo, video, or text. Select the latter to begin your written post.
- Customize your text post: You can add a colored background, stickers, emoticons, hashtags, mentions of other accounts, sounds, location, and turn comments and duets on or off.
- Add sound if you want to create an experience closer to TikTok's traditional audiovisual format.
- Save your draftIf you're not ready yet, you can save the post to continue editing later.
This new format gives prominence to the written creativity and opens up new avenues for communication on TikTok, reinforcing the platform's versatility for all types of creators.
Key Tips: How to Optimize Text Inclusion on TikTok
- Choose short and direct textsLong messages can turn off viewers. Summarize the main idea in a few words.
- Use keywords aligned with your audience: This way, your video will be more easily understood and shared.
- Highlight calls to actionIf you want users to follow your profile, visit a link, or participate, include clear and visible instructions in the text.
- Rely on the text to reinforce the visual narrative: Sync your text with gestures, music, or transitions to make your message stand out.
- Adapt the language and tone according to the audience: Personalize your texts based on your audience's interests and background to achieve greater empathy.
Other text editing features on TikTok
The TikTok editor incorporates other functions such as:
- Editing overlays: Add images or videos as additional layers to accompany the text.
- Magic in editing: Use the smart editing feature that helps optimize the duration, effects, and transitions of your content.
- Multitrack editing: Allows you to work with different sound tracks, effects and text to create more elaborate videos.
If you want even more customization, you can use external video editors (such as Filmora, CapCut, InShot, among others) and then upload the edited footage to TikTok. However, most creators find sufficient flexibility within the app itself.
Frequently asked questions about adding text on TikTok
- Can I include multiple texts with different appearance times? Yes, you can add as many texts as you want and define the duration of each one individually from the timeline.
- Can I edit the text after publishing the video? No. Once published, you can only delete the content or upload a new version.
- What is the maximum number of text elements I can add per video? There is no strict limit, but it is recommended not to overcrowd the screen to avoid distracting or confusing the viewer.
- Can I change the language of the text-to-speech feature? Yes, from the language settings within the TikTok app.
- Is the text feature available in all regions and devices? Yes, although some effects and fonts may vary depending on the app version or operating system.
Tips for making your content stand out using text on TikTok
- Create automatic subtitles: TikTok allows automatic captions to improve accessibility, but you can edit them for greater accuracy.
- Use relevant hashtags within the text: This way you increase your chances of being found in searches and trends.
- Play with stickers and emojis: Mix text, stickers, and emojis to make your content more dynamic and visually appealing.
- Experiment with rhythm: : Synchronize the appearance and disappearance of text with key moments, music or sound effects.
- Customize your video cover: Choose a thumbnail that includes eye-catching text or a keyword to grab attention in the feed.
Mistakes to avoid when adding text on TikTok
- Not choosing the right contrast between text and background: If the text is lost against the background image, the message will not be seen or understood.
- Overloading the video with too much textA screen full of words is overwhelming and can cause the user to skip your video.
- Text options too small or large: Adjusts the size to ensure readability without covering important elements of the video.
- Do not synchronize text and audio: The imbalance can create confusion or lose the narrative rhythm.
- Forgetting to include a call to action: Take advantage of the text to invite the user to interact, comment, follow or share your video.
Advantages of using text on TikTok
- Universal Accessibility: Allows people with hearing impairments or users in noisy environments to understand the content.
- Increase viewing time: The user stays longer on the video to read the full text.
- Helps with positioning and virality: Videos that are most engaged and understood are more likely to appear in “For You.”
- Strengthens brand identity: You can use texts to highlight your own values, campaigns, or messages.
- Multiply the interaction: By being more understandable, more users will react, comment, and share your content.
Nowadays, add text on TikTok TikTok is much more than just a trend: it's a powerful tool for expanding audiences, improving reach, and ensuring your message is clear, inclusive, and memorable. Whether through subtitles, key phrases, how-tos, or text-only posts, master these features and you'll see your content take on a new dimension in the TikTok community. Stay tuned for updates on the platform, try out different styles, and, above all, always tailor your texts to your audience's interests to create a genuine and lasting connection.