If you have an Instagram account for your business, venture or personal brand, knowing the best days and times to post can make a big difference in the success of your strategy. This social network has millions of active users, so a constantly updated feed can give you greater reach and encourage interactions.
A good Instagram strategy involves posting at the right times. But how do you know what they are? We combine the knowledge of Hootsuite and Metricool to give you a complete guide on how to identify the best days and times to post on Instagram.
The best days to post on Instagram according to Hootsuite
Hootsuite is one of the leading social media management platforms. This company has conducted an exhaustive study in which it analyzed more than 30,000 publications from companies of all sizes. According to their findings, the universal best time to post on Instagram and get more likes, comments and shares is Wednesdays at 11 a.m. PST.
Plus, Hootsuite has broken down the best times for each day of the week:
- Monday: 12:00 (noon)
- Tuesday: 9:00 am
- Wednesday: 11:00 am
- Thursday: 11:00 am
- Friday: 2:00 pm
- Saturday: 9:00 am
- Sunday: 7:00 pm
These times are based on analysis of when Instagram users are most likely to engage with content, typically during work hours, midday, and midweek.
The best days to post on Instagram according to Metricool
Metricool, a leading social media analysis tool, has conducted a study in which it analyzed more than 300,000 Instagram accounts. Some of the most relevant findings are:
- The Reels they are still the most effective format on Instagram in terms of reach and interactions.
- There is a direct correlation between publication frequency and number of followers, with the accounts with the most followers being the ones that publish most frequently.
- Compared to previous studies, there has been an overall decrease in post reach, including Reels (-76%), Feed posts (-16%), and Stories (-11%).
- Posts with greater reach tend to generate more interactions.
- According to Metricool, The best times to post on Instagram globally are 8 p.m. and 3 p.m., while Mondays and Thursdays are the best days.
Additional Hootsuite Tips for Finding the Best Moments
Instagram Reels are the format with the greatest reach.
Aside from general data, Hootsuite recommends following these steps to find the best specific moments for your Instagram account:
- Review your historical performance- Analyze your most successful posts in the past and the times they were published.
- Study your audience's activity– Use analytics tools to identify when your followers are most active online.
- Consider your competitors– Observe your competitors' posting strategies and learn from what works for them.
- Adjust to your audience's time zone: If you have a global audience, schedule your posts based on your target audience's time zone.
- Continuously monitor and adjust- Regularly review your results and make necessary adjustments to your publishing strategy.