TikTok It has established itself as one of the fastest-growing and most engaging social platforms in recent years, leading short-video consumption globally alongside Instagram. Its popularity stems from the ease with which users, both creators and viewers, can connect through social media. short, original and highly addictive contentThis social network welcomes audiences of all ages, although usage habits vary greatly depending on time of day, age, interests, and geographic location. Therefore, knowing What is the best time to post on TikTok? is key if you're looking to maximize your account's reach, engagement, and growth. Below, we offer the The most complete and up-to-date guide on optimal times to post on TikTok., the variables to consider, the algorithm's success factors, and best practices to become a benchmark on the platform.
Discover the secrets behind the algorithm, the most active time slots, how to analyze your follower data, success stories, and new strategies to master TikTok and grow organically!
Why TikTok posting schedule is key to success
The TikTok algorithm has revolutionized the way we consume audiovisual content, prioritizing the immediacy, personalization and freshness of the videos. The platform favors recent videos by showing your posts first to a portion of users to measure the initial interaction rateIf your video receives full views, likes, comments, and shares within the first few minutes, your content will be seen by more people and could go viral in the "For You" section.
For this reason, posting at times when your specific audience is online dramatically increases the chances of successIt's not just about posting at times when traffic is highest, but also about detecting when your followers and the target audience you want to reach are active. correct timing You can double, triple, or even tenfold increase your reach and engagement compared to posting during slow times.
- The algorithm rewards early interaction: Likes, comments and shares in the first few minutes after posting are crucial.
- Context and current events matter: Posting during times when relevant events occur or during trends increases exposure.
- Competition for attention is at its peakPosting exactly at the most popular hour can cause your post to be lost among thousands. Posting a few minutes earlier or later can make all the difference.
Analyze your TikTok audience in depth
To know in depth the habits and demographics of your audience is the first step to getting your posting schedule right. TikTok, through its professional account system (TikTok Pro or TikTok Business), provides you with advanced tools for statistical analysisFrom the Analytics panel, you can see:
- Countries and regions of your followers and distribution by age groups
- Times when your followers are most active (by day and time slot)
- Detailed performance of each video: views, completion rate, traffic source, etc.
- Days and hours of maximum interaction (likes, comments, shares)
If your account is new and you don't have enough data yet, take global studies as a reference and see adjusting your strategy as you get real feedbackFor accounts with more experience, custom analytics are the best compass.
In addition, it is very useful:
- Ask your followers directly through surveys or comments at what times they prefer to receive your videos.
- Observe the competitionAnalyze the posting schedules of similar, successful accounts and spot patterns you can adapt.
- Monitor weekly progress: Habits can change depending on the time of year, events, or evolving trends.
The best times to post on TikTok, day by day
Although each account and each niche may have its own "magic hours", there are universal time zones identified by massive studies such as Influencer Marketing Hub, Sprout Social, Metricool, or SocialPilot. These reports analyze millions of TikTok posts to determine the hours with the highest overall engagement. Below, we show you a compilation of the recommended schedules for each day of the week (CET time, Spain, adjust according to your area):
- Monday: 13:00 PM - 15:00 PM and peak hours also at 12:00 PM, 16:00 PM and 20:00 PM
- Tuesday: 5:00, 9:00, 11:00-13:00, 15:00, 20:00 (morning and afternoon intervals)
- Wednesday: 13:00 PM - 15:00 PM and 14:00 PM, peak hours at 13:00 PM, 14:00 PM and 20:00 PM
- Thursday: 6:00, 16:00, 19:00, 20:00
- Friday: 2:00, 11:00, 12:00, 19:00, 20:00, 21:00 and 00:00
- Saturday: 17:00, 18:00, 19:00 and also at 11:00
- Sunday: 1:00, 2:00, 7:00, 9:00, 13:00, 14:00, 22:00 and 23:00
Extra recommendations:
- The stripes in the evening between 19:00 p.m. and 21:00 p.m. They are usually the best for Spain and Europe, a common window for publications by influencers and large accounts.
- Posting a few minutes before peak hours (e.g., 18:58 PM instead of 19:00 PM) can increase reach by avoiding saturation.
- Morning (6:00-10:00) and work breaks (13:00 PM - 16:00 PM) also work well for capturing different audiences.
- Tuesday, Thursday and Friday are usually the busiest days. According to most studies, Sundays have the lowest engagement rate except at night.
Schedules and strategies for international and global audiences
If your goal is to reach beyond your country and cover markets such as Latin America, the United States, Asia, or even Africa, it is essential to adapt the scheduling strategy to the time zonesSpain and Latin America have compatible time slots (evenings in Spain = morning or midday in Latin America).
- Publish in the Spanish evening (17:00-23:00) allows you to capture both the European public that disconnects after the day and the Latin American public that connects during their busiest hours (12:00-17:00 in Mexico, Colombia, Argentina, Chile...)
- Asia and Oceania (China, Japan, Australia) require a specific approach: study data from specific countries, since Spanish dawn can coincide with Asian prime time.
- Keep in mind that some countries have several time zones (United States, Brazil, Mexico). Prioritize the time of your followers' majority.
An advanced technique is to schedule posts at different times to cover all markets, or to review the historical performance of your videos by accessing the "audience territories" metric offered by TikTok Analytics.
Publishing in Spain: Keys to maximizing national reach and reaching Latin America
In Spain, optimal schedules are closely linked to the digital consumption habits. The strip of 19:00 - 21:00 It's the most powerful, as it coincides with free time after work or school. However:
- La 13:00 PM - 15:00 PM time slot (before the meal) and the afternoon (16:00 PM - 18:00 PM) They also give good results.
- La tomorrow before 10:00 It can be a positive surprise, especially for young and university audiences.
- Remember that those same videos published in the afternoon in Spain reach the Spanish-speaking audience in Latin America during midday or at the beginning of the day. This increases the exposure of a single piece of content.
Observe the great creators and influencers: most schedule their video releases in the late afternoon or evening. Don't limit yourself to imitating them, but understand the reasons for this trend and adapt it to your niche and community.
Differences between weekdays and weekends on TikTok
Not all calendars are created equal on TikTok. According to big data from social analytics platforms:
- Weekday (Monday to Thursday): The best hours are usually concentrated in Work and school breaks (13:00 p.m. to 16:00 p.m.) and especially from 19:00 p.m. to 21:00 p.m..
- Friday: There's increasing activity from midday to night. Many users take advantage of the opportunity to unwind before the weekend, so Friday is one of the days with the most engagement, especially from 19:00 PM to midnight.
- Saturday: Audiences shift toward the afternoon and evening (17:00 PM–20:00 PM), but engagement tends to be lower in the morning. This is a good time for more relaxed, humorous, or leisure content.
- Sundays: Morning (7:00-11:00) and evening (18:00-23:00) are the busiest periods, as many users prepare for the week or look for entertainment before going to sleep.
Adapt your schedule according to the sector or industry
The best time to succeed on TikTok also varies depending on the type of content and sectorAccording to the latest Hootsuite study (over a million posts analyzed):
- Fashion and beauty, food and consumptionWednesday (14:00 PM - 17:00 PM), Friday (11:00 AM - 15:00 PM)
- Entertainment and mediaTuesday and Friday (19:00 PM - 21:00 PM), Saturday afternoon
- Technology: Wednesday (10:00-12:00), Monday and Friday (15:00-18:00)
- Education and financeTuesday and Thursday (16:00 PM - 19:00 PM)
- Fitness, sports and well-being: Early morning (6:00-9:00), afternoon (18:00-21:00)
- Marketing and agencies: Thursday (15:00 PM), Friday (21:00 PM to 23:00 PM), Sunday (10:00 AM)
- Construction, professional and legal: Thursday (15:00 PM), Friday (12:00 PM)
Tailor posts to your industry's typical behaviors and run A/B tests on different time slots to find the one your audience responds best to.
How to find your best personalized time to post on TikTok
- Activate your Pro or Business account to access the Analytics panel.
- Go to the Followers section and check the "Most Active Hours" and "Most Active Days" charts. (TikTok Analytics only shows data from the last week, so check back regularly.)
- Look at your audience's primary location to adjust the local time of publication.
- Analyze the engagement of your latest videos: Note the time and day of posting and correlate it with metrics such as views, likes, and comments. You can use a spreadsheet to spot patterns.
- Adjust and experiment: Schedule posts during peak times you identify and in alternate window periods to compare results. Experimentation is the key to fine-tuning your strategy.
Plus, you can compare your stats with those of other social networks (especially Instagram if you share the same audience).
Common mistakes to avoid when posting on TikTok
- Always post at the exact same time, without analyzing results or specific days. Audiences and habits can change.
- Ignoring real analytics data and rely solely on "universal time." Each account is different.
- Forgetting time zones If you have an international audience, adjust your posting schedule to the country where your followers are most popular.
- Post right on time The most popular video can make your video get lost among thousands of creators. Post a few minutes earlier or later to stand out.
- Overposting (more than 4 times a day) or not maintaining a consistent routineConsistency in frequency, both daily and weekly, is key.
Other strategies to maximize reach: Quality, hashtags, trends, and collaborations
Timing is a critical factor, but it alone doesn't guarantee success. To boost your visibility, combine strategic posting with:
- Quality and originality in the contentShort, direct, well-edited videos with current topics work best.
- Smart use of hashtags: Mix popular hashtags with those specific to your niche.
- Participation in viral trends and challenges: Adapting your content to current challenges increases your likelihood of appearing in the "For You" section.
- Collaborations with other creators: Duets and collaborations amplify reach and attract new followers.
- Constant analysis of the best videos of our own and our competitors to detect patterns of success.
Advantages of having a Pro account on TikTok and how to set it up
Upgrading your TikTok account to a professional (Pro or Business) plan is free and gives you access to advanced analytics, segmentation, and scheduling features. The main benefits are:
- Access TikTok Analytics: Dashboard with all the information about followers, times, locations, video performance, and growth trends.
- Option to choose between different types of accounts: Personal, Creator, or Business (choose the one that best suits your content).
- Access to monetization tools and promotions depending on the country and the size of the account.
- Open the TikTok app on your phone.
- Access your profile.
- Click on the three dots at the top right.
- Go to “Settings and Privacy.”
- Select “Manage Account” and tap “Switch to Pro or Business Account.”
- Follow the wizard and choose your niche or sector.
From that moment on, you'll be able to access all the relevant metrics and optimize your strategy.
Frequently asked questions about the best times to post on TikTok
- Publish at night or during the day? It depends on your audience, but generally speaking, the afternoon and evening are usually the period with the most active users.
- How many videos a day is ideal? 1 to 4 per day is the recommended average. Maximum quality and consistency weekly.
- Why aren't my videos getting any views? Review the timing, originality, video quality, hashtag usage, and analytics. Engagement in the first few minutes is key.
- Can you schedule posts on TikTok? Yes, from your computer and with certain external tools for Business/Pro accounts.
- How long does a video's viral effect last? Most viral content reaches its peak within the first 48 hours of posting.
Advanced Tips for Creators and Brands on TikTok
- Record the performance of your posts in a spreadsheet to identify hidden patterns of schedule and engagement.
- Adapt the format to the optimal duration: Videos that are less than 10 seconds or longer than 54 seconds tend to excel in engagement, according to recent studies.
- Monitor events and festivities: Posting content related to special seasons or days can boost your reach.
- Do social listening and follow the competition: This way you can anticipate trends and adjust your strategy in real time.
- don't be afraid to experimentTikTok is a dynamic network where the algorithm changes, so what worked yesterday may need tweaking today.
The role of trends, viral sounds, and participation in challenges
Another key to taking advantage of the best schedule is to join Hashtag trends, viral sounds, and challengesIf you post quickly about a new trend or use sounds featured in the "For You" section, your chances of going viral increase. Keep an eye on the Discover section and market research for your niche.
How to leverage statistics to improve your TikTok strategy
Spend time each week reviewing your analytics and detecting:
- Which videos were the most viewed and at what time were they published?
- Which ones got comments and likes the fastest
- If there is a correlation between certain days/times and the success of your content
- If there are differences in the activity of new followers vs. loyal followers
Integrate these lessons into your calendar and adjust your schedule whenever you notice a change in trend.
Plan for the long term: Consistency and adaptation
Success on TikTok doesn't just depend on getting the timing right; consistency over weeks and months, adaptation to platform changes and continuous experimentation are key. Evaluate your progress, stay active in the comments, collaborate with other creators, and never stop analyzing your results to improve.
Mastering TikTok as a creator or brand requires a strategic approach marked by constant analysis, trend monitoring, creativity, and choosing the best posting times. By leveraging analytical tools, adapting your strategy to audience development, and posting at optimal times, you'll ensure your content stands out on the For You Page, boosting engagement, and enhancing your sustainable growth on the platform. There's no one-size-fits-all magic bullet, but with these tips and analyzing your own metrics, success on TikTok is much closer.