YouTube has taken a step forward with a set of artificial intelligence-based improvements aimed at those who create content on the platform. At its Made on YouTube event, held in New York, the company presented new features that put AI at the service of the creative process, with a focus on facilitating production and not replacing the people behind each video.
The platform underlined the weight of its ecosystem, recalling that in just four years, it has paid more than 100.000 million to creators, artists, and media. CEO Neal Mohan insisted that these new features are “tools, nothing more,” and that their role is boost human creativity and shape the next years of service.
New creative features with AI
One of the big bets is the integration of Veo 3 Fast, the Google DeepMind model, on YouTube Shorts. It allows you to easily generate backgrounds, apply motion to scenes, modify the style of the clips and add objects or accessories that fit the creator's narrative.
To speed up assembly, the function Edition With AI, it transforms raw footage into a rough cut you can work on. This way, repetitive tasks like ordering sequences, suggesting transitions, or suggesting cut points are on track from the very first minute.
Another novelty is Voice to song, which converts dialogue into a soundtrack suitable for Shorts and other formats. Combined with Veo, this workflow allows you to enhance short videos with music generated from the spoken content itself.
Options also arrive for create short versions From long videos, combining a photo with a clip to simulate the person in motion and producing visual effects that “bring life” to static scenes without the need for complex filming.
In the audio field, the platform enhances automatic dubbing with lip sync y the translation to make it seem like the protagonist speaks the target language. Podcasts also gain tools for generating videos from audio-only files and for extracting share-ready clips.
YouTube Studio, AI-powered collaboration and security
YouTube Studio strengthens its position as a "creative partner" with the conversational assistant Ask Studio, capable of summarizing comments, suggesting ideas, and guiding editorial decisions. Alongside him, A/B testing de titles and thumbnails, improvements to the Inspiration tab, and more accurate auto-dubbing.
The area of ​​collaboration is expanded with Collaborations, which makes it easy to add up to five creators to a single video and adjust their participation by region when necessary. This integrated management reduces friction and helps better coordinate campaigns and launches.
In monetization, YouTube introduces direct links in Shorts, the automatic labeling AI-powered products and the ability to adjust ads even after publishing. Also announced are features such as dynamic sponsored segments and automatic timestamps to enhance the viewing experience.
In live content, the platform works in a chat combining horizontal and vertical formats, featured clips by AI, real-time reactions and interactive games. For the podcasts, with very high daily consumption, utilities are incorporated that convert audio into video and generate attractive video clips in an assisted manner.
Security gets a boost with a resemblance detection tool that helps identify AI-generated videos that impersonate a creator. YouTube will also require reporting when AI transformations are used, strengthening transparency against deepfakes and the improper use of image or voice.
In terms of rollout, many of these features will debut first in the United States and will gradually expand to other markets: some will arrive in weeks, while others will be implemented over the coming months. The company emphasizes that it will continue to fine-tune these tools in the beta phase with the Partner Program creators.
With this package, YouTube seeks to accelerate production, experimentation, and audience connection without losing sight of authorship. From editing to monetization and security, the platform focuses AI on time-saving tasks and open up new creative possibilities, making it clear that the spotlight remains on those who tell the stories.
