The technology company has launched its new business in Madrid. its first own and directly managed store in Spain, a step that consolidates its strategy in the local market and raises the presence of its ecosystemThe new space is located in the La Gavia Shopping Center, in the Ensanche de Vallecas.
This establishment of Sqm 157 was born under the umbrella of the proposal New Retail, a model that combines online shopping with the physical experience to test, compare and interact with brand products before taking them home.
What has been opened and where
La Gavia now houses Xiaomi's first own point of sale in Spain, different from the third-party operated stores that we have known since 2017. Here the management is 100% of the company, allowing you to control the experience from start to finish.
The opening places this place as Xiaomi's second directly managed establishment in Europe, an indicator of how Spain has become one of the strategic markets for signature on the continent.
Located in a high traffic environment, the store is designed to make the visit agile, clear and practical, with exhibition areas differentiated by category and demonstration spaces.
Opening and inauguration date
The establishment is already operational and The official opening will take place on September 27, with an opening ceremony attended by company executives, media, and members of the Xiaomi Fans community.
Among the attendees will be Borja Gómez-Carrillo (country manager of Xiaomi Iberia) and Lu Zhang (deputy country manager), which highlights the Spain's weight in European expansion of the brand and its commitment to bringing technology to the public in a tangible way.
During the event are planned activations and demonstrations designed to show how Xiaomi's interconnected ecosystem works in everyday situations.
What the store is like and what it offers
Far from being a typical counter, the establishment offers a immersive tour of the ecosystem: from smartphones to televisions and living room devices, through wearables and connected home products. Everything can be test and compare instantly.
In section AIoT, the offer includes headphones, watches and smart bracelets, robot vacuum cleaners, air purifiers or security cameras, with areas where the interconnection between devices and how to set up routines.
In addition to the permanent exhibition, there will be periodic activations and sessions with specialized personnel to resolve doubts, suggest configurations and personalize the experience according to the needs of each user.
The idea is that each visit serves to understand how the products fit together with each other and what value they bring when integrated into everyday life, whether in leisure, work or at home.
New Retail: strategy and objectives
The project New Retail Xiaomi seeks to unite the best of the digital environment with the physical one, optimizing inventory, operational efficiency and serviceThe customer views, tests, purchases, and receives support all in one place, with a unified offering.
Backed by the experience accumulated in more than 16.000 stores in China, the company aims for retail to be a extension of the ecosystem, not just a point of sale. This fosters loyalty and cross-device use.
This approach reinforces Xiaomi's idea as more than just a phone maker, boosting categories of connected home, light mobility and smart accessories that expand the brand's technological offering.
Spain in European expansion
Spain has become a key laboratory for the brand in Europe, with a very active user base and a high smartphone penetration. Madrid, due to its position and volume, is a ideal showcase to promote this model.
The new store aims to narrow the connection with the community through events, promotions and direct contact, while preparing the ground for new categories that could be incorporated in the future.
What you will find if you visit it
In addition to the usual exhibition, the staff offers asesoramiento personalized and setup guides to take advantage of connected features. The experience is intended to be close, practical and accessible.
- Smartphones y accesorios
- TVs and devices for the living room
- Wearables: headphones, watches and smart bands
- Smart home: robot vacuum cleaners, purifiers and cameras
The opening in La Gavia inaugurates a stage in which the store-ecosystem experience gains prominence: first own premises in Spain, 157 m² of immersive exhibition, second in Europe and a clear focus on the model New Retail, with the official opening scheduled for September 27 and the participation of directors and the community.
