- WhatsApp will limit the number of broadcast messages users and businesses can send each month to reduce spam.
- The initial limit will be 30 messages per month for individual users, although this number may change during the testing phase.
- Businesses will have a paid version of the broadcast feature, with advanced tools and a free initial limit of 250 messages.
- Meta recommends alternatives such as status updates and channels to reach a wide audience without using the broadcast feature.
WhatsApp continues to adjust the rules of its platform with the aim of improving the user experience and reducing unwanted content. On this occasion, the company has decided to impose a monthly limit on the number of broadcast messages that both users and businesses can send. This measure aims to minimize the impact of spam and avoid overloading with unnecessary promotional messages.
Meta, WhatsApp's parent company, has confirmed that this change will begin a testing phase in the coming weeks. During this period, various thresholds will be established to evaluate its effectiveness in reducing spam without significantly impacting legitimate communication.
How will WhatsApp's broadcast message limit affect users?
The new restriction will only affect broadcast messages, that is, those sent to multiple contacts at once from a single account. According to initial testing, The proposed limit for individual users will be 30 broadcast messages per month, although this number could be modified after evaluating its impact on the user experience.
For those who need to continue communicating with several people simultaneously, WhatsApp suggests other options such as status updates or channels, which allow information to be shared massively without depending on the broadcast function.
WhatsApp Business will also face changes
The business accounts, which until now could Send unrestricted broadcast messages on WhatsApp, will also see modifications in their operation. Meta has announced the creation of a paid version for this feature that will include additional tools, such as personalized messages and sending schedulingThis change could affect many businesses that use WhatsApp to communicate with their customers.
During the testing phase of this new modality, companies will be able to send Up to 250 personalized broadcast messages for free. Afterwards, if you wish to continue using this feature without restrictions, you will have to pay a fee, the price of which has not yet been disclosed by the company. For those interested in learning how to export WhatsApp chats, there are resources available that may be helpful.
Another relevant change is that the WhatsApp Business application will also experience a modification to your logo. Instead of the traditional 'B' inside the WhatsApp icon, a 'B' will be added. '+' symbol, reflecting its evolution towards a service more oriented towards business connectivity.
These measures respond to a growing need for Controlling abuse of the broadcast messaging feature on WhatsApp, which has often been used for mass mailings of unsolicited content. By implementing monthly limits, Meta hopes to offer a more organized experience geared toward meaningful communication.
While WhatsApp tests this new approach, users will have to adapt to the new restrictions and explore alternatives within the platform to continue sharing information with your contacts effectively. Share the information so that more people know the news.