- Clearer language and a quick summary of each policy to facilitate compliance.
- New and strengthened policies: misinformation, harassment, and weight-loss content; unification of regulated products and services.
- Proactive AI moderation: Over 85% of automatic removals and 99% before reporting.
- Effective September 13, 2025, with progressive notifications to all users.
The platform has thoroughly revised its Community Guidelines to enhance the sense of security as people create, discover, and socialize. The stated goal is for everyone to move around with greater peace of mind, with clearer rules and more consistent enforcement.
Starting today, the company will begin communicating these changes to its user base, and the new policies will be enforceable from September 13, 2025. The update includes improved transparency and a more detailed explanation of how the rules apply in different regions.
What changes in the Standards
The text has been rewritten with more direct language and clearer definitions to avoid confusion. In addition, a quick summary has been added to each policy, designed so that anyone can quickly locate the essentials without getting lost in technical jargon.
New safeguards are introduced and others strengthened: criteria for combating disinformation are refined, the policy on harassment is updated , and more precise guidelines are incorporated for content related to weight loss . At the same time, all matters relating to regulated products and services, including gambling, alcohol, tobacco, drugs, and weapons , are consolidated into a single regulation .
Another new feature is the expanded section dedicated to accounts and features . This section details, in greater detail, the security measures and responsible use guidelines for features such as direct messages, comments, TikTok LIVE , and the TikTok Shop experience.
The platform also increases transparency regarding how it responds to emerging risks in crisis situations and how it adapts the application of its policies to the cultural and regulatory particularities of each region.
Implementation of policies
To ensure more consistent application, human moderation training has been strengthened and strong investment in technology, including artificial intelligence, is maintained, with a preventive approach that prioritizes early detection.
According to the shared data, more than 85% of content that violates the rules is automatically identified and removed, and in 99% of cases the removal occurs before anyone files a complaint.
Furthermore, the appeals process is simplified when a creator disagrees with a removal or restriction. Appeal rates remain stable despite the increased use of automated systems, indicating a balance between accuracy and the possibility of review.
The company is already notifying the entire community of the changes and reminding them of the key date: compliance with the new guidelines will be required starting September 13, 2025. Users are advised to familiarize themselves with the tools and controls available for publishing and discovering content safely.
