- Agreement between the Spanish Chamber of Commerce and TikTok to strengthen the digital skills of entrepreneurs in the Impulsa Startup program.
- Integration of startups into TikTok's SOAR training program, focused on digital skills, social media marketing and e-commerce.
- Intensive 35,5-hour training, mainly online, delivered by ISDI's Impact for Accelerator, with a practical approach and personalized mentoring.
- The Impulsa Startup program, co-financed by the European Social Fund Plus, is structured in two phases and will have the participation of 38 Chambers of Commerce in 2026.
La The Spanish Chamber of Commerce and TikTok have signed a collaboration agreement This agreement aims to boost the digital skills of entrepreneurs participating in the Impulsa Startup program. Through this agreement, a group of startups will have access to specific training on... TikTok Shop, aimed at accelerating the growth of its projects within the e-commerce environment.
This move is part of a joint commitment to Strengthening the Spanish entrepreneurial ecosystem in the digital economyCombining the institutional support of the Spanish Chamber of Commerce with TikTok's expertise in content, social media marketing, and e-commerce, the program aims to help participants not only learn how to use the tool but also integrate TikTok Shop as a strategic channel to grow their businesses.
An agreement focused on the digital boost of startups
The agreement stipulates that entrepreneurs from Impulsa Startup Program They will be able to opt for advanced training linked to TikTok ShopThe e-commerce solution is integrated directly into the platform. The goal is clear: improve the digital presence of startups and facilitate their entry into new sales channels and visibility.
As a key element of the agreement, TikTok will integrate the selected startups into its SOAR training program (Support Our Artisans and Retailers), an initiative designed to help SMEs and entrepreneurs acquire skills in digital marketing, social media marketing, and e-commerce. This program is designed to help businesses move from theory to action within the TikTok Shop ecosystem and thus accelerate growth.
The platform commits to booking at least five places for startups from Impulsa StartupThis number can be increased depending on the interest and demand generated among program participants. This ensures that, at a minimum, a small group of projects receives intensive and highly focused attention.
The agreement aims to address some of the most common shortcomings of entrepreneurship in Spain, especially those related to effective use of digital sales and promotion channelsIn a context where the online visibility And the ability to build community is crucial; the collaboration aims to help startups understand how to use TikTok beyond simply providing entertainment content.
The Spanish Chamber of Commerce views this alliance as a further step in its strategy to to support startups in the transition to digital business modelswhere the integration of e-commerce and social marketing tools is becoming increasingly essential.
SOAR Program: Practical training for selling on TikTok Shop
Within the framework of the agreement, the selected startups will have access to the program TikTok's SOAR, a program designed to provide highly practical training in digital skillsThis program focuses on helping artisans, retailers, and entrepreneurs take advantage of e-commerce and the platform-specific dynamics.
The training linked to this agreement will be developed through ISDI's Impact for Accelerator, the business school responsible for delivering the contentThe training plan has a total duration of 35,5 hours and will be carried out mainly online, which facilitates the participation of entrepreneurs located in different parts of Spain.
The content combines theoretical sessions, practical exercises and personalized mentoring with specialists in e-commerce and digital marketing. It's not just about attending classes, but about applying what you learn on the fly, adapting it to the reality of each project and the potential of TikTok Shop as a sales channel.
One of the highlights of the program is that Each participant works on a specific action planfocused on how to position your products or services within the TikTok Shop ecosystem. This includes everything from content optimization to defining conversion and customer loyalty strategies.
The SOAR program's approach is designed to ensure that knowledge doesn't remain a document of good intentions, but is translated into action. real capabilities to grow the business: improved visibility, increased sales and consolidation of a community around the brand within TikTok.
Statements: commitment to entrepreneurship and the digital economy
In the presentation of the agreement, Ana Abade, senior manager of institutional relations at TikTokAbade emphasized that the company wants to provide Spanish entrepreneurs with tools that will allow them to compete in an increasingly demanding digital environment. According to Abade, the training program aims to to generate real opportunities for startups and contribute to local economic growth through new marketing channels.
The executive insisted that the platform is not only intended to be an entertainment space, but also an environment where small businesses and emerging projects can Connect with specific audiences and transform that visibility into business.Hence the importance of supporting entrepreneurs with specialized training and support.
On behalf of the Spanish Chamber of Commerce, María Tosca, Director of Employment, Training and EntrepreneurshipHe highlighted that Impulsa Startup already offered a very comprehensive pathway, from defining the idea to the acceleration phase. He noted that the integration of the SOAR program... reinforces the project's value proposition by incorporating an additional layer of training in e-commerce and digital marketing.
Tosca stressed that these subjects are, to this day, key for a startup to scale sustainablyboth in Spain and in other European markets. The alliance with TikTok, in their opinion, fits with the natural evolution of the program, which is increasingly focused on the digitalization and internationalization of its member companies.
Both organizations agree that the Spanish entrepreneurial ecosystem needs accessible, practical training connected to market realitiesespecially in areas such as e-commerce, social media presence and digital community management.
Impulsa Startup: a complete roadmap for technology-based companies
The agreement is based on the structure of The Impulsa Startup program, promoted by the Spanish Chamber of Commerce and co-financed by the European Social Fund PlusThis program is geared towards the creation and acceleration of technology-based startups, offering support that covers virtually all phases of project development.
Impulsa Startup is organized in two major complementary phasesThe first, called “Create and Grow”, is designed for entrepreneurial people who have a scalable business idea but need support to turn it into a solid and viable project, with a defined model and a clear value proposition.
The second phase, “Take Off”, is headed towards startups that have already developed a minimum viable product (MVP) or prototype They seek to accelerate their growth, improve their market position, and access new financing or expansion opportunities. At this stage, support becomes more intensive in areas such as scalability, sales, and strategy.
In network of Chambers of Commerce spread throughout the territoryParticipants receive training, expert advice, and personalized support, from company formation to the development and expansion stages of their business. They are also prepared to present their project to potential investors.
According to the program's forecasts, In 2026, 38 Chambers of Commerce will offer Impulsa Startup.This significantly expands its geographical reach and the number of entrepreneurs who can benefit from the program and, by extension, from agreements such as the one signed with TikTok.
More growth opportunities thanks to TikTok Shop and advanced training
The addition of TikTok as a training partner introduces Impulsa Startup a new line of specific training in digital skillsThis is especially relevant for companies that focus on online sales and the intensive use of social media as a sales channel.
With access to TikTok Shop and the SOAR program, the entrepreneurs on the itinerary will be able to Explore marketing and branding strategies directly within the platform, taking advantage of the short video format, trends and community interaction tools to promote their products or services.
This collaboration responds to the growing importance of Digital channels as a growth lever for technology-based startups and innovative projectsIn many cases, the difference between consolidating a business or falling short lies in knowing how to properly use the platforms where the audience is.
The proposal from the Spanish Chamber of Commerce and TikTok aims to ensure that the training goes beyond general marketing concepts, delving into the details of How to design campaigns, measure results, and adjust the strategy To maximize performance within TikTok Shop, one-on-one mentoring plays a key role.
Overall, the agreement opens a pathway for entrepreneurs who go through Impulsa Startup take a qualitative leap in their approach to e-commerce, combining a strategic business vision with the tactical use of a platform with massive reach.
This entire network of collaboration between the Spanish Chamber of Commerce, TikTok, and the Impulsa Startup program creates a scenario in which Spanish startups have more resources, more support, and more tools to operate in the digital economy, with training in TikTok Shop and the SOAR program as additional components that strengthen their ability to compete and grow in increasingly digitalized markets.
