The current digital age has profoundly transformed the mobile app ecosystem, where competition is increasingly fierce and visibility across major operating systems has become a real challenge. Rocket Lab, a specialist in advertising technology (AdTech), positions itself as a leader in the sector by launching advanced solutions designed to boost the growth and profitability of apps., with a very particular focus on campaign optimization for both Android and iOS.
The innovations that Rocket Lab incorporates allow companies Maximize user acquisition, improve retention, and ensure a personalized advertising experience, all of which simplifies operational management and eliminates technical barriers. Among the most notable new features are the First Impact Ads (OEM) and advanced management of Apple Search Ads (ASA), as well as the integration of artificial intelligence, unified data, and full process automation to drive efficient campaigns from day one.
Rocket Lab: The most comprehensive and global App Growth Hub
With a multidisciplinary team of more than 100 specialists spread across 12 countries and a presence in key cities around the worldRocket Lab has established itself as the leading App Growth Hub. This global infrastructure allows the company to offer customized solutions and local support to brands of any size, adapting strategies to the most competitive markets.
Rocket Lab's philosophy is based on Sustainability, real-time data analysis, and intelligent automationIts data-driven approach ensures that each campaign is continuously optimized throughout all stages of the user conversion funnel, increasing return on investment (ROI) and ensuring robust and profitable growth.
Rocket Lab's commitment ranges from the initial user acquisition until one sustainable retention and increased life cycle value, making the company a strategic partner for brands in sectors as diverse as fintech, entertainment, e-commerce, and more. Internationally recognized companies such as Bolt, HBO, and KFC have placed their trust in Rocket Lab for successful mobile campaigns, achieving record downloads and high long-term retention rates.
Comprehensive advertising solutions: optimization for Android and iOS
Rocket Lab has developed a comprehensive portfolio of AdTech solutions that encompasses both acquisition such as retention, engagement, and advertising automationThese are the pillars of their proposal to impact the two leading operating systems:
- First Impact Ads (OEM): exclusive format for Android devices that allows applications to be viewed and pre-installed on smartphones from the first time they are turned onThese preload ads are emerging as the most effective option for reaching more than 90% of the Android ecosystem worldwide, maximizing visibility and brand awareness. Through strategic partnerships with manufacturers and operators, Rocket Lab ensures that brands appear on the user's home screen, increasing app opening and activation rates.
- Apple Search Ads (ASA): advanced solution for position apps in the first search results of the App StoreRocket Lab manages ASA campaigns using data intelligence and AI algorithms to identify and engage relevant users, track post-install actions, and optimize conversions. Reported results with ASA show 50% increases in installs, a 60% improvement in the click-to-install rate, and a 50% increase in conversions.
- Programmatic Advertising and Reach BeyondThese campaigns expand reach through native ads within other apps and diverse traffic sources, integrating advanced targeting to target specific audiences based on demographics, geography, behavior, and installed app types. Rocket Lab's technology uses AI and first-party data to ensure fraud-free inventory, centralized performance management, and real-time competitive analysis.
Rocket Lab simplifies the campaign integration and management through a single platform, supporting local billing, global inventory access, and 24/7 technical support, eliminating the complexities common to both Android and iOS.
Artificial intelligence and data at the service of mobile advertising
One of the great differentials of Rocket Lab is the intensive use of artificial intelligence and proprietary platforms like Space, capable of predicting user behavior, consolidating data, and adjusting campaigns in real time. These patented tools allow for:
- Optimize user acquisition and retention through predictive algorithms and automatic recommendations.
- Unify cross-campaign information to facilitate decision-making and management from a single panel.
- Identify opportunities for growth and customization through benchmarks, competitive analysis, and growth loops, ensuring continuous improvements from campaign to campaign.
- Minimize the risk of fraud and ensure traffic quality, thanks to permanent monitoring and AI-based segmentation.
This data-driven approach allows Rocket Lab to offer its customers accurate attribution models, increased ROI and complete transparency in every result.
Sustainable growth, retention, and engagement: Rocket Lab's virtuous cycle
Rocket Lab not only orients its strategies towards instant acquisition of new users, but puts special focus on the retention and engagement, which are essential for the long-term success of any app. To achieve this, it combines mobile advertising with direct communication solutions such as Push notifications, native ads, and omnichannel campaigns supported by its recent strategic alliance with leading engagement platforms such as Braze.
This collaboration allows Rocket Lab to offer additional tools for leverage your own customer data (first-party data), designing hyper-personalized experiences that encourage activation, loyalty, and emotional connection with the app. The goal is to create a sustained growth cycle where each acquired user evolves into a brand ambassador, thus increasing the lifetime value and key business metrics.
Rocket Lab's strategic advantages and market challenges
The mobile sector poses particular challenges depending on the platform:
- Android: Device fragmentation and manufacturer diversity require Hyper-segmented strategies by region, device type, and user interestsFormats like First Impact Ads address this complexity, enabling highly personalized campaigns with greater initial impact, eliminating the ad clutter common with other models.
- iOS: Stricter privacy policies, such as App Tracking Transparency, make it so precision in segmentation and transparency in the use of data are essential. Rocket Lab adapts with AI-guided ASA campaigns and creative strategies that prioritize user trust.
The company is at the forefront of mobile advertising trends, betting on privacy, advanced automation, integration of interactive content and a seamless connection between apps and social networksIts organizational culture, recognized as a “Great Place to Work,” fosters innovation, flexibility, and continuous learning, key to attracting talent and sustaining disruption in the sector.
Rocket Lab transforms the way brands implement mobile advertising, removing technical complexity and allowing companies to focus solely on business resultsIts commitment to artificial intelligence, personalization, and uninterrupted global support make it the ideal partner to compete and excel in the Android and iOS environments, ensuring not only downloads but also engagement, retention, and high-value advertising impact.