Instagram officially introduces the option to repost other users' content., a feature long requested by its community and popular on other social networks. This launch marks a turning point in the way content is shared and disseminated on the platform, reflecting a clear commitment to creator interaction and visibility.
The new function of Native reposts allow you to reshare both images and public reels., simplifying a task that previously required resorting to external applications or improvised tricks. Now, users can easily amplify posts they find interesting, giving them greater reach among their contacts without having to leave Instagram or lose the link to the original author.
How do reposts work on Instagram?
One of the keys to this update is that Repost is only available for public contentTo repost, simply tap the new double-arrow icon below the desired post or reel, add a comment to provide context, and confirm. The content is republished in a specific tab called “Reposts” in the profile, so it doesn't clutter the traditional feed but remains accessible to followers and profile visitors.
These reposts not only appear in the aforementioned tab, but can also be recommended in friends' feeds of the user who shares them. In this way, the dissemination of publications is multiplied, helping creators reach new audiences who may not have followed them before.
An essential aspect is respect for authorshipEach repost clearly displays the username of the original poster, ensuring transparency and recognition. This encourages the most engaging or relevant content to go viral without obscuring the identity of its creators.
Instagram also allows customize the repost adding extra text in bubble format, similar to what happens on other networks with “quote” options, which contributes to debate and the exchange of opinions in a more agile manner.
Friends Map: Discover content by location
Along with reposts, Instagram launches a interactive map in the direct message trayThe goal is for users to be able to explore posts, reels, stories and notes that are geotagged, accessing the last active location of friends and favorite creators. Learn how to train your account to display interesting content and further enhance interaction on the platform.
Privacy is a central point in this tool: Location is only shared if the user explicitly authorizes itYou can choose whether to share with all friends, only close contacts, or a custom list, and even activate invisible mode at any time. For supervised accounts, parents receive alerts if this feature is activated.
The map is updated every time the app is opened and allows you to discover relevant content based on the area, thus facilitating real-time recommendations and plans with trusted people. The implementation began in the United States and will soon reach other countries.
Get closer to your contacts with the “Friends” tab
Instagram also expands the “Friends” tab within the Reels sectionThis feature displays reels that have been created, commented on, favorited, or even reposted by your contacts. It also includes personalized recommendations and collaborative lists called Blends, thus enhancing conversations and the sharing of audiovisual tastes. To better manage who can see your interactions, check out our tips on how to share in stories.
One of the advantages is that you can manage your visibility In this section, you can hide your own interactions or mute those of certain people if you prefer to maintain a more discreet profile. This way, interactions adapt to the desired levels of privacy and exposure.
Availability and activation process
The repost, map, and friends tab functions They are being activated progressively. They were initially launched in select accounts and markets like the United States, gradually rolling out to the rest of the regions and users. If you still can't access them, make sure you have the latest version of Instagram installed, as the distribution may take a few days or weeks to complete. Learn more at the news of his arrival in Spain.
The platform owned by Meta thus seeks to strengthen its role as a social and participatory space, adapting to trends that are successful in other applications and making it easier for each user to share, discover, and connect more naturally.
These changes offer a more personal and dynamic experience, making it easier to interact with friends, recommend posts, and explore interesting content by location. Creator visibility and privacy and control tools have been significantly enhanced, making Instagram a more versatile and community-focused network.
