In the world of video games, Microsoft continues to take firm steps to expand its presence in the mobile ecosystem. However, a recent legal obstacle has put the brakes on a launch that many users were eagerly awaiting: its own game store for Android devices. Although the company is already ready to debut this functionality, a court order has put its plans on hold.
The key project from Microsoft revolves around the possibility that players can Buy and play video games directly from the Xbox app on Android. This feature, which promised to change the user experience, combines digital purchasing with immediate playback thanks to the service Xbox CloudGamingThe intention is to ensure that users do not depend solely on the Google Play Store, opting for greater freedom and flexibility.
Google at the center of the dispute
The root of the problem lies in a ruling issued in October 2024, the result of a long legal battle between Google and Epic Games. This decision forces Google to allow third-party app stores to be available within its Play Store in the United States, with the same access conditions as native Google apps. It also removes the obligation to use the Play Store payment system, which would benefit companies like Microsoft.
However, Google appealed this ruling citing concerns regarding user security and privacy. The court agreed to temporarily suspend enforcement of the decision to allow the appeal to proceed. This has left Microsoft, which was relying on this openness to launch its functionality, in a wait-and-see position.
The position of Microsoft and Google
In the words of Sarah Bond, president of Xbox, "Our team has already developed all the necessary functionalities and is ready to launch them as soon as the court makes a final decision." The executive also highlighted the importance of this change to offer more options and flexibility to the players, but acknowledged that, for now, they are tied by the «temporary administrative suspension» granted by the courts.
Google, on the other hand, has come out with statements questioning Microsoft's stance. According to Dan Jackson, a spokesman for the company, "Microsoft has always had the option to offer in-app purchase and playback of games, but they have chosen not to do so." In addition, Google insists that such a drastic change could compromise the security of the app ecosystem and be detrimental to both the company and the public. users as for developers.
A market in full transformation
The launch of this store fits into Microsoft's overall strategy of redefining how we understand video games. The company is betting heavily on the cloud and by removing physical barriers, allowing users to access their games from any device. This approach not only seeks to compete with Google and Apple, but also to position itself as a leader in the mobile gaming sector, especially after the acquisition of Activision Blizzard, which provides Microsoft with a vast catalogue of popular titles.
However, this project is also part of a broader picture in which big tech companies are being forced to change due to legal pressures. In both the US and Europe, companies such as Apple and Google are facing regulations that require greater openness of their digital ecosystems.
What's next for the players?
For now, users will have to wait for the legal dispute to be resolved. In the meantime, Microsoft assures that it is prepared to act as soon as the court gives the final green light. Until then, the company remains firm in its vision of bringing video games to an ever wider audience, challenging traditional models and exploring new ways to play.
The outcome of this case will not only influence Microsoft's future, but could mark a turning point in the Android ecosystem. Opening the Play Store to third-party stores could encourage competition and benefit consumers, provided a balance is achieved between accessibility and to maximise security and your enjoyment..