Gmail incorporates a specific view to manage orders and shipments, designed so you don't have to search through dozens of emails every time you want to know where your package is. This new feature brings together all updates related to online purchases in a single space.
In addition to this centralized panel, Notices of imminent deliveries remain in effectPackages arriving in the next 24 hours continue to appear at the top of the inbox and as summary cards within confirmation messages.
What is the new shopping view and how does it work?
The update creates a dedicated section called "Purchases" in the Gmail side menu. Upon entering, you will see a simplified list with your orders and the status of each shipment, offering a clear and orderly perspective without getting mixed up with the rest of the emails.
The objective is to provide a “overview” of all packages, regardless of its delivery stage. From there, you can open each purchase or invoice without being distracted by unrelated notifications.
Important: This feature does not remove indicators you are already familiar with. Delivery emails expected within 24 hours They will remain highlighted in the main inbox and will also appear as summary cards within purchase emails.
How to access and what options it offers
When you receive the update, open the left panel and go to Purchases. That view will automatically filter out order-related emails, so you can Check statuses, details, and updates without searching.
From the list, you can access each message to view the tracking, confirmation, or invoice. No need to configure anything: Gmail detects shopping emails and groups them for you, both on the web and mobile.
Promotions: sorted by relevance and helpful reminders
The Promotions tab is also revamped with a sorting mode by “most relevant”This order prioritizes brands and senders you frequently interact with, so the offers you're interested in always appear at the top.
Along with this come the smart reminders (nudges), which highlight promotions that are about to expire or especially timely, such as coupons that expire in hours or seasonal discounts.
If you prefer the usual, you can keep the sort by “most recent”The change is optional and can be toggled at any time from the Promotions tab.
Deployment and availability
Google indicates that the New Shopping view begins rolling out globally for personal accounts, both on the web version and the mobile app. The rollout will be gradual.
In parallel, the update of Promotions with the order by relevance and the nudges will begin to reach mobile users in the coming weeks with personal Google accounts. No changes are mentioned for work accounts (Workspace) at this stage.
Why it matters: Less noise, more control
With these improvements, Gmail is trying to address two common problems: quickly find critical follow-up emails and provide visibility to truly interesting offers without overcrowding. This makes particular sense during periods of high demand, such as back-to-school or holidays.
The move fits with Google's strategy of integrate organization and productivity directly in Gmail, reducing the need for external apps for tasks such as order tracking and promotion management.
With a base of more than 1.500 million usersAny adjustment to the Gmail interface can influence purchasing habits on a massive scale. By centralizing tracking and refining the Promotions tab, Google strengthens its role in the e-commerce ecosystem without overly altering the familiar experience.
Anyone who uses Gmail daily will notice a more practical and organized inbox: Hand-ordered orders, clear deliveries, and more targeted promotions, with the flexibility to return to chronological order if you prefer.
For those who frequently shop online, this new feature means less time wasted searching for emails and more control over orders and offers, especially when purchases and shipments accumulate.
All of the above paints a picture in which tracking packages and filtering promotions becomes easier, without radically changing the way you use Gmail and with the assurance that key functions remain where they were.
